There are so many creative ways to interact with your audience via a chatbot.
From setting up test drives, booking makeovers, getting webinar sign-ups, sending daily inspirational quotes and answering FAQs, and ways chatbots can help you are endless.
All signs point to chatbots as a win for marketing and customer service.
Stats say that consumers like using chatbots:
That’s why 80 percent of businesses plan to have a chatbot by 2020.
Chatbots are a cost-efficient way to scale lead gen and marketing automations.
So are you ready to build your own chatbot yet?
Facebook Messenger chatbots can help your business by:
And a lot more.
Great! But do you need a developer to code your chatbot?
Thankfully, nope! It’s totally under a marketer’s control.
It’s easy to build a chatbot with a visual chatbot editor.
I’ll show you how to build your first bot in five minutes.
This Facebook Messenger chatbot is an interactive game you can play in Messenger.
It shows how images and GIFs look, how buttons work, and I’ll show you how it saves user preferences to customer profiles to enable follow-up messaging.
Your own chatbots won’t be games – although they could be!
Your chatbots will likely be for lead gen and lead qualification using forms and questions that save user data to customer profiles and allow for follow-up messaging.
I created this example game chatbot using this free chatbot builder in five minutes. (Full disclosure: I work for MobileMonkey.)
Here’s how to build a chatbot in four steps:
Go to the Bot Builder > Pages > Add a Group:
We created a “Monkey or Unicorn Game” group to house all the pages of this chatbot.
The group is a folder that holds all the messages for a chatbot topic, and the messages within are contained in pages.
Each page represents a message the chatbot will deliver. We named our first page “Game Intro”:
Now for the fun part: adding widgets to each page.
You can include just about any kind of content on the page, including images, native video, image galleries, email notifications, questions, forms, image galleries, attachments, and GIFs:
We’re going to use my favorite widget because it’s easy for the user to interact with and it saves an attribute to their customer profile: Quick Question.
Here’s the first question: “Wanna play Monkey or Unicorn? Pick a door, any door… 🔑”
The Quick Question widget shows up in Messenger chat with answers that are interactive buttons. You can do this with the Form widget as well.
Quick Question and Form widgets automatically set an attribute to the user’s customer profile.
Here, everyone who answers gets a value for the attribute “gamebot” saved to their profile.
This has awesome use cases for creating real-life audiences for follow-up marketing like:
Quick sidebar on the benefits of buttons in Messenger marketing —
Response buttons for the user are ideal because buttons:
With the Quick Question in place, we set up multiple choice answers. We made each answer a door, which will lead you to either a unicorn or a monkey.
Each door is connected to a page that contains of GIF widget revealing monkey and unicorn GIFs.
Adding a GIF to a page is super simple — just start typing what you’re looking for and you’ll get options from Giphy.com. Choose your GIF and add it to your page:
Because our game can be played again and again, we added a “Play Again” button that connects back to the Game Intro page.
A drop-down selector lets you pick the associated page for any multiple choice button:
With that, your chatbot is in ready to go.
Next, we can add triggers that allow users to find the chatbot.
Triggers are Q&A pairs.
If a user asks “what are the directions”, then you can set up a keyword trigger on “directions” so your chatbot answers with a map of your location.
We recommend setting up triggers for a business’s FAQs, like “hours,” “appointment,” or “pricing.”
For our game, we set a trigger for the word “game” to bring up the Monkey vs. Unicorn Game:
You manage all your triggers in the Q&A section of MobileMonkey:
In here you can see frequently asked questions without assigned responses — in other words, opportunities to answer those questions.
Here are practical chatbot triggers everyone should probably have:
Test the chatbot by interacting with it in Facebook Messenger, just to make sure everything is flowing and working properly.
You can either trigger the bot by typing your keyword into Messenger or use the “Send to me button” in the chatbot builder:
And with the working bot tested, we’re done!
Just be sure to follow Facebook Messenger marketing best practices for any chatbot you build.