5 Major Tips to Build and Improve Your Online Presence with Content Marketing
Customer engagement isn’t only for current customers. It begins the moment a potential buyer spots a mention of your company on social media, or hears about your product from a peer in their industry.
You know what’s essential to finding success with content marketing?
Building your online presence strategically and consistently.
As you construct your content foundation, your authority grows. As your authority grows, people’s trust in you grows, too.
As we all know, trust leads to engagement. Engagement leads to:
- Brand loyalty.
Engagement also helps draw in new customers, according to Influitive:
“Customer engagement isn’t only for current customers. It begins the moment a potential buyer spots a mention of your company on social media, or hears about your product from a peer in their industry.”
In short, building up your online presence is a process that eventually becomes profitable.
So what can you do to encourage this growth?
Ready to strengthen your online gravitas?
Here are five hot content marketing trends, plus tips for implementing them.
1. Do Email Marketing the Right Way
Email marketing continues to dominate because the inbox is the most direct way to organically reach your audience.
According to data from Statista, in 2017 global email users numbered 3.7 billion. By 2022, that number is expected to spike to 4.3 billion.
A staggering amount of people use and rely on email. In the U.S., at least 80 percent of us check our email daily.
Plus, this graph from a McKinsey study shows email is far more effective than social media for customer acquisition:
There’s huge potential in email.
However, it’s only a heavy-hitter for your content marketing if you do email the right way.
What does the right way entail?
As a general activity, spamming isn’t limited to scams or valueless self-promotion. It also includes sending too many emails.
If you bombard your readers’ inboxes on a regular basis, they won’t care about the relevance or value of the content. It will all start to bleed together, and they’ll start hitting “delete” instead of opening your missives.
Office workers receive an average of 121 emails per day. And, according to a 2017 study by The Radicati Group, 50 percent of those emails are spam.
That means, in an average month, office workers will receive over 1,500 spam emails (or, roughly 60 per workday).
If just thinking about that stresses you out, you aren’t alone.
So, don’t over-send. Email inboxes are already overflowing. Don’t add to the noise.
2. Don’t Just Blog – Invest in Blogging
Blogging is still extremely hot. It continues to be one of the most profitable content marketing activities from year to year.
But you have to invest a lot to create blogs that will:
- Generate interest.
- Build a list of readers.
- Go somewhere.
You need great, original content posted regularly to succeed at blogging, according to a survey of hundreds of bloggers by Blog Tyrant.
In fact, if you invest in blogging, you’ll see an average of 4.5 more leads than those who do no such thing.
Consistency, quality, and originality.
To see profit from blogging, you need to invest in all three. You need to be the best answer to the question your audience is asking.
That’s the only way to elbow your way to the top and make your voice heard through the limitless, unrelenting noise online.