I’ve been in digital marketing for over 20 years, and the only way you can stay relevant that long is to read a lot. In digital marketing, if you don’t learn, you die. Period. I look for Solid web technology insight, website analysis, SEO updates and security tips for Joomla and WordPress owners.

It's Time for A Major Transformation in The Digital Marketing Ecosystem

Digital Marketing Ecosystem

Adtech is riddled with fraud. It’s time that brands and publishers take control and rebuild trust in the digital advertising industry.

Trust is the foundation of every successful business organization, but you’d never know it by looking at the digital marketing industry. Customers are often told the internet is free, when in reality, they’ve been paying for it with their personal information. Their personal data is often collected (sometimes without their knowledge) and then utilized in the form of advertising.

It’s time for the industry to reverse this trend and create an ecosystem built on trust, transparency and choice.

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Retainer Checklist

Add User To Google Analytics users

You can add as many users as you need. To add a new user to an account/property/view:

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the desired account/property/view.
  3. In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click User Management.
  4. In the Account users list, click +, then click Add new users.
  5. Enter the email address for the user's Google Account.
  6. Select Notify new users by email to send a message to the user.
  7. Select the permissions you want. Learn more about permissions.
  8. Click Add.

Add User To Google Webmaster Tools

  1. Choose a property in Search Console.
  2. Click the Settings icon Settings in the navigation pane.
  3. Click Users & permissions.
  4. Click Add user and select the permissions to grant the user. Type the Google Account name (email) of the new user. (One must have a Google Account to be granted access to a Search Console property.)
  5. Choose the permission level to grant the user.
  6. The new owner must add the property to their property list in order to access it.

Add user to Google Adwords

Click Here for how to guide

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6 Digital Marketing Mistakes Made by Major Brands

Digital Marketing

Digital marketing is such a minefield of misinformation that even the biggest brands (like the BBC and BMW) make mistakes. Don’t do what these six companies did!

Nowadays traditional marketing techniques aren’t working as well as they used to. And the online landscape can be difficult to figure out… even for huge, well-known brands like BMW, Mozilla, and the BBC.

For small businesses, it’s even harder. When you check out your competitors, it seems like they’re all killing it online. You search for your products and services in Google and it’s their stuff that pops up.

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Hundreds of compromised Wordpress and Joomla websites are serving up malware to visitors

Keep your website safe - talk to us

Researchers see a spike in compromised domains attempting to deliver malicious payloads including Shade ransomware and phishing links

Websites built on two of the most popular content management systems used in publishing are being hacked and exploited to deliver ransomware and other malware to visitors.

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Hetzner changes its name to Xneelo

Hetzner changes its name to Xneelo

We’re still the same team, just with a new look and space to grow.

Today marks the beginning of a new chapter in Hetzner’s life: from now on, we are xneelo.

For twenty years, Hetzner has had a single focus: to be Trusted in Hosting. We’ve developed the infrastructure, the customer service and the necessary tools to support our customers as they build their websites -- and their businesses. It’s now time for us to stretch a little further -- we’re going global.

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Joomla 4.0 on the Horizon, More Open Source News

Cant wait for Joomla 4

The Joomla project has announced the availability of Joomla 4.0 Alpha 6 for testing purposes only. The announcement represents another big step toward the imminent release of Joomla 4.0.

The primary objectives of this Alpha release are to provide developers with a basis to test their custom extensions and report any bugs and issues before the publication of the final release, and to become familiar with the new features that will be introduced in Joomla 4.0. The planned features set for Joomla 4.0, according to the recent press release on the Joomla Developer Network, are as follows:

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